Press Release: Crowd Cow Expands to Source Craft Meat from Independent Farms Around the World

SEATTLE, October 3, 2018 – Crowd Cow, the marketplace for craft meat, has announced its plan to offer craft meat from around the world, beginning with today’s launch of Westmore Pastoral in Tasmania. Only Crowd Cow explores the farthest reaches of the world to bring the highest quality and best tasting craft meats directly to U.S. customers.

“We believe that the best craft meats can be found in different locations around the world,” said Crowd Cow co-founder Joe Heitzeberg. “When we announced our national launch, we wanted to prove that we are committed to helping everyone discover the world of craft meats. Later, we brought exquisite, world-class Wagyu from Japan for our customers to enjoy. Now, we’re ready to bring more international delicacies to US customers, starting with mouthwatering craft beef from Tasmania.”

For craft meat, the terroir, breed, and practices are unique to each region and create outstanding textures, incredible flavors, and truly artisanal meat. Crowd Cow has built the most extensive and selective network of independent craft meat producers around the U.S. with more than 100 farmers.

However, unique varieties of craft meat can be found on the smallest of ranches all around the world, from Kagawa’s Olive Wagyu to Vaca Vieja in lush northern Spain to gaucho-raised beef of the Argentine Pampas to Piedmontese beef from the northern tip of Italy and beyond. These high quality, delicious craft meats are often in areas that are hard to reach due to difficult supply chains, local regulations, language barriers, and many other challenges. Scouting out the very best farmers, building relationships with them, and sharing their outstanding craft meats is Crowd Cow’s specialty.

With each bite, Crowd Cow shares the story unique to breeds and ranching traditions around the world. Searching for the very best craft meat from small-batch ranchers brought Crowd Cow to the remote island of Tasmania, an ideal place for raising craft beef. The rare combination of a temperate climate and frequent rainfall results in lush perennial grasses for year-round grazing.

Crowd Cow’s newest discovery, Westmore Pastoral, is a ranch at the heart of this perfect grazing region. All along the western coast of Tasmania are rugged mountains, wild forest, and inhospitable land — with the exception of the northwest coast, home to Westmore Pastoral. Between a stress-free lifestyle on thousands of acres of fantastic pastures and eating exclusively nutritious grasses, Westmore’s cattle produce incredibly tender 100% grass-fed and finished beef. All the animals are part of the Greenham family’s Certified Humane and “Never Ever” program, which means they are 100% grass-fed and finished, pasture-raised, never confined, with absolutely no added hormones or antibiotics.

“We are literally going to the other side of the planet to find the best craft meats from outstanding independent producers,” says co-founder Ethan Lowry. “Westmore Pastoral’s monopoly on the best grass grown in the region means their beef is full of rich beefy flavors with a crisp, clean finish. We want to share those mouthwatering flavors with our customers.”

When craft meat tells a story, it becomes the center of every meal, whether it came from down the street or halfway around the world. Crowd Cow empowers its partners by connecting each customer to the farmer at their table. This relationship means that the farmer and their traditions will never be left behind. From the farthest corners of the world, Crowd Cow brings the best craft meats directly to your doorstep.

For more information, please visit

Crowd Cow

Crowd Cow, the marketplace for craft meat, delivers the best tasting meats from around the world to your doorstep. We’ve partnered with more than 100 U.S. farmers and explored the farthest reaches of the world to build the most extensive and selective network of independent farmers who provide exclusive, quality meat from a known source. We find everything from grass fed beef raised on local farms, to more exotic options like Kagoshima A5 Wagyu from Japan. Based in Seattle, Crowd Cow recently announced $8 million in Series A funding, and our investors range from Madrona Venture Group to Joe Montana and Ashton Kutcher. Crowd Cow was named Startup of the Year in 2018 by GeekWire.

For more information or to place an order, visit To be added to Crowd Cow’s press release distribution list, email us.

Crowd Cow Press Requests: Jon Whitely,

Westmore Pastoral on Crowd Cow